:root {
  --fr-blue: #001A3A;
  --fr-coral: #F47B61;
  --fr-cream: #FAF5EF;
  --fr-beige: #F2E7DC;
  --fr-ink: #2B2522;
  --fr-sage: #78958B;
}

.franchise-page { background: var(--fr-cream); color: var(--fr-ink); }
.franchise-page { overflow-x: hidden; }

.franchise-page .section { padding: clamp(76px, 9vw, 128px) 0; }
.franchise-page .eyebrow { color: var(--fr-coral); }
.franchise-page .eyebrow::before { background: var(--fr-coral); }
.franchise-brand .eyebrow { display: inline-block; padding: 7px 14px; border: 1px solid #000; border-radius: 999px; color: #000; font-size: 13px; font-weight: 600; letter-spacing: .14em; line-height: 1.2; text-transform: uppercase; margin-bottom: 18px; }
.franchise-brand .eyebrow::before { display: none; }
.franchise-benefits .eyebrow, .franchise-opportunity .eyebrow, .franchise-support .eyebrow { display: inline-block; padding: 7px 14px; border: 1px solid #000; border-radius: 999px; color: #000; font-size: 13px; font-weight: 600; letter-spacing: .14em; line-height: 1.2; text-transform: uppercase; margin-bottom: 18px; }
.franchise-benefits .eyebrow::before, .franchise-opportunity .eyebrow::before, .franchise-support .eyebrow::before { display: none; }
.franchise-page h1, .franchise-page h2, .franchise-page h3, .franchise-page p { text-wrap: balance; }
.franchise-page h1, .franchise-page h2 { letter-spacing: -.045em; }

.franchise-hero { position: relative; overflow: hidden; min-height: 760px; padding: 88px 0 96px; background: var(--fr-blue); color: #fff; }
.franchise-hero__shape { position: absolute; border: 1px solid rgba(244,123,97,.25); border-radius: 50%; pointer-events: none; }
.franchise-hero__shape--one { width: 680px; height: 680px; right: -250px; top: -260px; }
.franchise-hero__grid { position: relative; z-index: 1; display: grid; grid-template-columns: minmax(0, .9fr) minmax(500px, 1.1fr); gap: clamp(50px, 7vw, 110px); align-items: center; }
.franchise-hero__copy { padding-top: 25px; }
.franchise-page .franchise-hero .franchise-kicker { display: inline-block; padding: 7px 14px; border: 1px solid #000; border-radius: 999px; color: #000; font-size: 13px; font-weight: 600; letter-spacing: .14em; line-height: 1.2; text-transform: uppercase; margin-bottom: 18px; }
.franchise-page .franchise-hero .franchise-kicker span { display: none; }
.franchise-kicker--light { color: #fff; }
.franchise-hero h1 { max-width: 620px; margin: 0; font-size: clamp(48px, 5.3vw, 78px); line-height: .98; font-weight: 800; }
.franchise-hero h1 em, .franchise-brand h2 em, .franchise-opportunity h2 em, .franchise-final-cta h2 em { color: var(--fr-coral); font-family: "Cormorant Garamond", serif; font-weight: 500; }
.franchise-hero__lead { max-width: 510px; margin: 28px 0 38px; color: rgba(255,255,255,.75); font-size: 17px; line-height: 1.7; }
.franchise-proof-list { display: grid; gap: 20px; max-width: 510px; margin: 0; padding: 0; list-style: none; }
.franchise-proof-list li { display: grid; grid-template-columns: 42px 1fr; gap: 14px; align-items: center; }
.line-icon { display: grid; width: 42px; height: 42px; place-items: center; border: 1px solid rgba(244,123,97,.55); border-radius: 50%; color: var(--fr-coral); }
.line-icon svg, .franchise-benefit-card__icon svg { width: 21px; height: 21px; fill: none; stroke: currentColor; stroke-width: 1.5; stroke-linecap: round; stroke-linejoin: round; }
.franchise-proof-list strong, .franchise-proof-list small { display: block; }
.franchise-proof-list strong { font-size: 14px; font-weight: 600; }
.franchise-proof-list small { margin-top: 3px; color: rgba(255,255,255,.55); font-size: 12px; }
.franchise-hero__visual { position: relative; min-height: 650px; }
.franchise-product-card { position: absolute; top: 0; right: 0; width: min(62%, 360px); height: 470px; overflow: hidden; border-radius: 24px; box-shadow: 0 24px 70px rgba(0,0,0,.3); }
.franchise-product-card::after { position: absolute; inset: 0; background: linear-gradient(to top, rgba(0,26,58,.65), transparent 55%); content: ""; }
.franchise-product-card img { width: 100%; height: 100%; object-fit: cover; }
.franchise-product-card__label { position: absolute; z-index: 1; right: 20px; bottom: 20px; left: 20px; color: #fff; font-family: "Cormorant Garamond", serif; font-size: 22px; font-style: italic; }
.franchise-form-card { position: absolute; bottom: 0; left: 0; width: min(76%, 470px); padding: 30px; border-radius: 24px; background: #fff; color: var(--fr-ink); box-shadow: 0 25px 70px rgba(0,0,0,.22); }
.franchise-form-card__eyebrow { margin: 0 0 6px; color: var(--fr-coral); font-size: 12.5px; font-weight: 700; letter-spacing: .15em; text-transform: uppercase; }
.franchise-form-card h2 { margin: 0; color: var(--fr-blue); font-size: 28px; line-height: 1.1; }
.franchise-form-card > p { margin: 6px 0 14px; color: #776e68; font-size: 14px; line-height: 1.45; }
.franchise-form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 9px; }
.franchise-form-grid label { display: grid; gap: 5px; }
.franchise-form-grid label > span { color: #615852; font-size: 13.5px; font-weight: 600; }
.franchise-form-grid label > span small { color: #9a8f88; font-weight: 400; }
.franchise-form-grid input, .franchise-form-grid select, .franchise-form-grid textarea { width: 100%; border: 1px solid #e5dbd3; border-radius: 10px; background: #fff; color: var(--fr-ink); font: inherit; font-size: 14px; outline: none; transition: border-color .2s, box-shadow .2s; }
.franchise-form-grid input, .franchise-form-grid select { height: 38px; padding: 0 11px; font-size: 14px; }
.franchise-form-grid textarea { min-height: 54px; padding: 8px 11px; resize: vertical; font-size: 15px; }
.franchise-form-grid input:focus, .franchise-form-grid select:focus, .franchise-form-grid textarea:focus { border-color: var(--fr-coral); box-shadow: 0 0 0 3px rgba(244,123,97,.12); }
.franchise-form-grid__full { grid-column: 1 / -1; }
.franchise-radio-group { display: flex; gap: 16px; flex-wrap: wrap; }
.franchise-radio { display: inline-flex; align-items: center; gap: 6px; cursor: pointer; }
.franchise-radio input[type="radio"] { width: 16px; height: 16px; accent-color: var(--fr-coral); cursor: pointer; }
.franchise-radio span { color: var(--fr-ink); font-size: 15px; }
.franchise-consent { display: flex; gap: 8px; align-items: flex-start; margin: 16px 0; color: #8a8079; font-size: 11.5px; line-height: 1.45; }
.franchise-consent input { accent-color: var(--fr-coral); }
.franchise-consent a { color: var(--fr-blue); text-decoration: underline; }
.franchise-button { display: inline-flex; align-items: center; justify-content: center; gap: 13px; min-height: 48px; padding: 0 23px; border: 0; border-radius: 999px; background: var(--fr-coral); color: var(--fr-blue); font: inherit; font-size: 21px; font-weight: 700; text-decoration: none; cursor: pointer; transition: transform .25s, box-shadow .25s, background .25s; }
.franchise-button:hover { transform: translateY(-3px); box-shadow: 0 12px 24px rgba(244,123,97,.25); }
.franchise-button svg { width: 17px; height: 17px; fill: none; stroke: currentColor; stroke-width: 1.7; stroke-linecap: round; stroke-linejoin: round; }
.franchise-form-card .franchise-button { width: 100%; }
.franchise-form-feedback { min-height: 18px; margin: 9px 0 0 !important; color: var(--fr-sage) !important; font-size: 12.5px !important; }
.franchise-form-feedback.is-error { color: #b05245 !important; }

.franchise-brand { background: var(--fr-cream); }
.franchise-brand__grid, .franchise-opportunity__grid { display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(0, .85fr); gap: clamp(48px, 8vw, 118px); align-items: center; }
.franchise-image-frame { position: relative; height: clamp(390px, 45vw, 580px); margin: 0; overflow: hidden; border-radius: 28px; }
.franchise-image-frame::after { position: absolute; inset: 0; background: linear-gradient(to top, rgba(0,26,58,.65), transparent 55%); content: ""; }
.franchise-image-frame img { width: 100%; height: 100%; object-fit: cover; }
.franchise-image-frame__caption { position: absolute; z-index: 1; bottom: 28px; left: 30px; color: #fff; font-family: "Cormorant Garamond", serif; font-size: 24px; font-style: italic; }
.franchise-brand__copy { max-width: 530px; }
.franchise-brand h2, .franchise-opportunity h2 { margin: 0 0 22px; color: var(--fr-blue); font-size: clamp(36px, 4.2vw, 58px); line-height: 1.02; }
.franchise-brand__copy > p:not(.eyebrow), .franchise-opportunity__copy > p:not(.eyebrow) { color: #6e625b; font-size: 15px; line-height: 1.75; }
.franchise-text-link { display: inline-flex; gap: 10px; margin-top: 15px; color: var(--fr-blue); font-size: 13px; font-weight: 700; text-decoration: none; }
.franchise-text-link span { color: var(--fr-coral); font-size: 18px; line-height: .8; }

.franchise-benefits { background: #fff; }
.franchise-section-heading { max-width: 680px; margin: 0 auto 50px; text-align: center; }
.franchise-section-heading h2 { margin: 0 0 15px; color: var(--fr-blue); font-size: clamp(36px, 4vw, 54px); line-height: 1; }
.franchise-section-heading > p:last-child { margin: 0 auto; color: #776d66; font-size: 15px; line-height: 1.7; }
.franchise-benefits__grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 15px; }
.franchise-benefit-card { min-height: 250px; padding: 25px 20px; border: 1px solid #eee5df; border-radius: 22px; background: #fff; transition: transform .3s, box-shadow .3s, border-color .3s; }
.franchise-benefit-card:hover { transform: translateY(-7px); border-color: rgba(244,123,97,.35); box-shadow: 0 18px 34px rgba(43,37,34,.08); }
.franchise-benefit-card__icon { display: grid; width: 48px; height: 48px; place-items: center; margin-bottom: 28px; border-radius: 15px; background: #fce4dd; color: var(--fr-coral); }
.franchise-benefit-card h3 { margin: 0 0 10px; color: var(--fr-blue); font-size: 16px; line-height: 1.2; }
.franchise-benefit-card p { margin: 0; color: #82766e; font-size: 12px; line-height: 1.6; }

.franchise-opportunity { background: var(--fr-beige); }
.franchise-opportunity__image { height: 500px; margin: 0; overflow: hidden; border-radius: 26px; }
.franchise-opportunity__image img { width: 100%; height: 100%; object-fit: cover; }
.franchise-opportunity__copy { max-width: 500px; }
.franchise-opportunity__copy ul { display: grid; grid-template-columns: 1fr 1fr; gap: 13px 20px; margin: 30px 0; padding: 0; list-style: none; }
.franchise-opportunity__copy li { position: relative; padding-left: 22px; color: var(--fr-blue); font-size: 13px; font-weight: 600; }
.franchise-opportunity__copy li::before { position: absolute; top: 7px; left: 0; width: 7px; height: 7px; border-radius: 50%; background: var(--fr-coral); content: ""; }
.franchise-button--dark { background: var(--fr-blue); color: #fff; }
.franchise-button--dark:hover { box-shadow: 0 12px 24px rgba(0,26,58,.2); }

.franchise-support { background: var(--fr-cream); }
.franchise-support__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.franchise-support-card { position: relative; min-height: 260px; padding: 31px; overflow: hidden; border-radius: 22px; background: #fff; }
.franchise-support-card::after { position: absolute; right: -30px; bottom: -65px; width: 180px; height: 180px; border: 1px solid rgba(244,123,97,.3); border-radius: 50%; content: ""; }
.franchise-support-card > span { color: var(--fr-coral); font-size: 12px; font-weight: 700; letter-spacing: .12em; }
.franchise-support-card h3 { margin: 25px 0 15px; color: var(--fr-blue); font-size: 22px; }
.franchise-support-card ul { display: grid; gap: 8px; margin: 0; padding: 0; list-style: none; color: #776c65; font-size: 13px; }
.franchise-support-card li::before { margin-right: 8px; color: var(--fr-coral); content: "•"; }

.franchise-final-cta { position: relative; min-height: 470px; display: grid; place-items: center; overflow: hidden; background: var(--fr-blue); color: #fff; text-align: center; }
.franchise-final-cta__backdrop { position: absolute; inset: 0; background: linear-gradient(90deg, rgba(0,26,58,.94), rgba(0,26,58,.68)), url("../assets/img/banner-home-davvero-gelato-artesanal-premium.webp") center / cover; filter: saturate(.7); }
.franchise-final-cta__content { position: relative; z-index: 1; }
.franchise-final-cta h2 { margin: 0; font-size: clamp(40px, 5vw, 70px); line-height: .98; }
.franchise-final-cta p:not(.franchise-kicker) { margin: 20px 0 28px; color: rgba(255,255,255,.72); font-family: "Cormorant Garamond", serif; font-size: 25px; font-style: italic; }


@media (max-width: 1100px) {
  .franchise-hero__grid { grid-template-columns: minmax(0, .85fr) minmax(460px, 1.15fr); gap: 40px; }
  .franchise-benefits__grid { grid-template-columns: repeat(3, 1fr); }
}
@media (max-width: 800px) {
  .franchise-page .section { padding: 70px 0; }
  .franchise-hero { padding: 60px 0 80px; }
  .franchise-hero__grid, .franchise-brand__grid, .franchise-opportunity__grid { grid-template-columns: minmax(0, 1fr); gap: 48px; min-width: 0; }
  .franchise-hero__copy, .franchise-hero__visual { min-width: 0; }
  .franchise-hero__copy { padding-top: 0; }
  .franchise-hero__visual { min-height: 700px; max-width: 560px; margin: 0 auto; width: 100%; }
  .franchise-product-card { width: 57%; height: 450px; }
  .franchise-form-card { width: 77%; max-width: 100%; }
  .franchise-brand__copy, .franchise-opportunity__copy { max-width: 100%; }
  .franchise-opportunity__image { height: 400px; }
}
@media (max-width: 560px) {
  .franchise-hero__copy { width: calc(100vw - 40px); max-width: calc(100vw - 40px); }
  .franchise-hero h1 { width: 100%; max-width: 100%; font-size: clamp(37px, 10vw, 48px); overflow-wrap: anywhere; word-break: normal; text-wrap: wrap; }
  .franchise-hero__lead { font-size: 15px; }
  .franchise-hero__visual { width: 100%; max-width: calc(100vw - 40px); min-height: 620px; }
  .franchise-product-card { width: 62%; height: 370px; }
  .franchise-form-card { right: auto; left: 0; width: calc(100vw - 40px); max-width: calc(100vw - 40px); padding: 24px 20px; }
  .franchise-form-card h2, .franchise-form-card > p { max-width: 100%; white-space: normal !important; overflow-wrap: anywhere; word-break: normal; text-wrap: wrap; }
  .franchise-form-grid { grid-template-columns: 1fr; }
  .franchise-form-grid__full { grid-column: auto; }
  .franchise-benefits__grid, .franchise-support__grid { grid-template-columns: 1fr; }
  .franchise-benefit-card { min-height: 0; }
  .franchise-opportunity__copy ul { grid-template-columns: 1fr; }
}

/* Direção visual da campanha de franquias */
.franchise-page .franchise-hero {
  min-height: 780px;
  padding: 50px 0 76px;
  background: #fff;
  color: var(--fr-ink);
}
.franchise-page .franchise-hero__grid { align-items: center; }
.franchise-page .franchise-hero__copy { padding-top: 0; }
.franchise-page .franchise-hero h1 { color: var(--fr-ink); font-size: clamp(38px, 4.7vw, 56px); line-height: .98; }
.franchise-page .franchise-hero h1 em { display: inline; color: var(--fr-coral); font-family: inherit; font-weight: 800; }
.franchise-page .franchise-hero__lead { color: #756b65; font-size: 14px; line-height: 1.55; }
.franchise-page .franchise-proof-list { gap: 15px; }
.franchise-page .franchise-proof-list strong { color: var(--fr-ink); font-size: 16px; }
.franchise-page .franchise-proof-list small { color: #837871; font-size: 13px; }
.franchise-page .line-icon { width: 44px; height: 44px; border: 0; color: var(--fr-coral); }
.franchise-page .line-icon svg { width: 30px; height: 30px; }
.franchise-page .franchise-hero__visual { min-height: 780px; }
.franchise-page .franchise-product-card { top: 30px; right: 0; width: 42%; height: 410px; border-radius: 0; background: transparent; box-shadow: none; }
.franchise-page .franchise-product-card::after { display: none; }
.franchise-page .franchise-product-card img { object-fit: contain; }
.franchise-page .franchise-product-card__label { display: none; }
.franchise-page .franchise-form-card { position: relative; z-index: 5; width: 88%; padding: 22px; border: 1px solid rgba(0,26,58,.08); border-radius: 18px; box-shadow: 0 14px 38px rgba(43,37,34,.1), inset 0 1px 0 rgba(255,255,255,.9); background-color: #FCFAF8; background-image: radial-gradient(rgba(0,26,58,.05) 1px, transparent 1.15px), radial-gradient(95% 75% at 100% 0%, rgba(244,123,97,.2), rgba(244,123,97,0) 62%), linear-gradient(180deg, #FFFFFF 0%, #FAF6F1 100%); background-size: 17px 17px, auto, auto; background-repeat: repeat, no-repeat, no-repeat; }
.franchise-page .franchise-form-card h2 { color: var(--fr-ink); }
.franchise-page .franchise-form-card h2 em { color: var(--fr-coral); font-family: inherit; font-style: normal; }
.franchise-page .franchise-form-card > p { color: #817771; font-size: 14px; }
.franchise-page .franchise-brand { background: var(--fr-cream); padding-top: clamp(80px, 10vw, 140px); }
.franchise-page .franchise-brand .container { max-width: 1440px; }
.franchise-page .franchise-benefits { background: #fff; }
.franchise-page .franchise-benefit-card { border-color: transparent; text-align: center; }
.franchise-page .franchise-benefit-card__icon { margin: 0 auto 18px; background: #fce4dd; }
.franchise-page .franchise-benefit-card h3 { font-size: 14px; }
.franchise-page .franchise-opportunity { background: var(--fr-beige); }
.franchise-page .franchise-final-cta__backdrop { background: linear-gradient(90deg, rgba(116,20,31,.78), rgba(116,20,31,.3)), url("../assets/img/gelato-de-frutas-vermelhas.webp") center / cover; }

@media (max-width: 800px) {
  .franchise-page .franchise-hero { padding: 52px 0 70px; }
  .franchise-page .franchise-hero h1 { font-size: clamp(34px, 10vw, 44px); }
  .franchise-page .franchise-hero__visual { min-height: 620px; }
  .franchise-page .franchise-product-card { width: 55%; height: 390px; }
  .franchise-page .franchise-form-card { width: 92%; }
}

@media (max-width: 560px) {
  .franchise-page .franchise-hero__grid { width: 100%; }
  .franchise-page .franchise-hero__copy, .franchise-page .franchise-hero__visual { max-width: 100%; }
  .franchise-page .franchise-hero h1 { font-size: clamp(30px, 9.2vw, 38px); line-height: 1.02; }
  .franchise-page .franchise-form-card { overflow: hidden; }
  .franchise-page .franchise-form-card h2 { font-size: 26px; }
  .franchise-page .franchise-form-card > p { font-size: 13.5px; }
  .franchise-page .franchise-product-card { width: 62%; height: 310px; }
  .franchise-page .franchise-form-card { width: 100%; }
}